Founder & CEO ARPR AGENCY
Alphonso Reed began his career at a leading global PR and brand strategy agency, Karla Otto. During his time there, he gained extensive knowledge in luxury, fashion, and lifestyle industries by assisting with media placements and celebrity partnerships for well-known brands such as CELINE, Marni, and Emilio Pucci.
After leaving Karla Otto, Alphonso joined KCD Worldwide, where he successfully executed projects such as Valentino's virtual museum launch, press events, and involvement in the Victoria's Secret Fashion Show. His responsibilities ranged from supporting editors during press events to handling multiple fashion week shows in New York City.
Following three freelance roles, Alphonso transitioned into a full-time public relations manager position where he managed accessories and menswear brands, led projects, cultivated partnerships, and addressed media inquiries. Leveraging his extensive background in fashion and entertainment, Alphonso collaborates with industry experts to deliver top-notch service to clients through successful media and digital strategies.
In 2016, Alphonso founded ARPR Agency, a global PR firm specializing in creative consulting, brand strategy, and event production.