Our Story

Founded in 2016 by visionary publicist and event producer Alphonso Reed, ARPR Agency has emerged as a global leader in public relations, event production, talent booking, and brand marketing. With an unwavering commitment to creative excellence and cultural relevance, ARPR delivers groundbreaking strategies that resonate across industries.

What began as a boutique agency rooted in passion and purpose has grown into a powerhouse behind some of the most buzzworthy moments in music, fashion, sports, entertainment, and lifestyle. From launching emerging talent onto the global stage to rebranding established names for new cultural chapters, ARPR is trusted by industry icons including Kevin Hart, Christina Milian, Christine Quinn, and Cordae.

At ARPR, we don’t just navigate trends—we shape them. Our approach is tailored, strategic, and deeply collaborative. Whether leading high-impact PR campaigns, producing immersive brand experiences, or brokering talent-driven partnerships, we craft moments that move culture and leave a lasting impression.

We believe every client has a story worth amplifying. Let ARPR Agency be your catalyst for visibility, influence, and global impact.

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We at ARPR Agency know that finding the right company to represent you is a choice not to be taken lightly. That’s why we offer consultations to understand your needs, the scope of your goals, and your budget.

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Founder & CEO

Founder & CEO

Alphonso Reed is a seasoned communications strategist and cultural connector, known for shaping the narrative behind some of the world’s most recognizable fashion and lifestyle brands.

He began his career at the global communications powerhouse Karla Otto, where he gained invaluable experience across the luxury, fashion, and lifestyle sectors—working on media placements and celebrity partnerships for heritage brands including CELINE, Marni, and Emilio Pucci.

He later joined KCD Worldwide, where he played a key role in high-profile projects such as the Valentino Virtual Museum launch, press events for major fashion houses, and the globally renowned Victoria’s Secret Fashion Show. His expertise spanned from hands-on editorial support to the seamless execution of multi-show press operations during New York Fashion Week.

Following several successful freelance stints, Alphonso transitioned into a full-time role as a PR Manager, where he led campaigns for leading accessories and menswear brands, negotiated partnerships, and handled press strategy across media verticals.

In 2016, Alphonso launched ARPR Agency, a global PR and brand development firm specializing in creative consulting, digital storytelling, and experiential event production. His deep-rooted understanding of fashion, entertainment, and influencer culture allows him to deliver visionary strategies that resonate across industries and borders.

With a client roster spanning fashion, music, and lifestyle, Alphonso continues to push culture forward—building iconic moments that blend luxury, relevance, and impact.